In an effort to harmonize the USAID brand across the three regional trade hubs, USAID East Africa has rebranded the Competitiveness and Trade Expansion (COMPETE) program as the USAID East Africa Trade Hub.
In an effort to harmonize the USAID brand across the three regional trade hubs, USAID East Africa has rebranded the Competitiveness and Trade Expansion (COMPETE) program as the USAID East Africa Trade Hub.
The USAID East Africa Trade Hub recently released the Mauritius National AGOA Strategy.
The strategy supports the ability of Mauritius firms to successfully
sell to the U.S. market and leverage the opportunities that the African
Growth and Opportunity Act (AGOA) provide.
AGOA grants
preferential U.S. market access to Mauritius and other qualifying
African countries. This has played a critical role in spurring
Mauritius’ exports with the U.S. The textiles and apparel sector grew
annually at a steady rate of 5 percent since AGOA’s adoption in 2000 and
leading non-textile/ apparel exports grew annually at as much as 23
percent between 2001 and 2006, with an overall rate of 12 percent since
2001. In effect, AGOA has contributed to expand the apparel industry of
Mauritius on a scale that the country would unlikely have achieved
without preferential access to the U.S. market.
Read the complete Mauritius AGOA strategy here.
On April 22, COMPETE took its innovative Origin Africa campaign to New York. COMPETE’s message: Africa is the New Frontier for Business.
Held in the famed Paramount Theatre at the Hard Rock Café in Times Square, the event brought together African designers, manufacturers, exporters and U.S.-based buyers and retailers for a panel discussion on how to increase commercial engagement with Africa.
From the emerging designer/entrepreneur to the large capacity exporter to the niche brand in the U.S., Africa presents huge, untapped potential. But how does one translate that opportunity to meaningful, transformational business? The answer from the panel: start small; allow the business relationships to develop; be mindful of the challenges faced in Africa (and yes, incorporate some flexibility in business planning), but with an eye to the rewards. For every large apparel factory in Kenya that is selling in volume to the U.S. under AGOA, there is a small-scale entrepreneur who is demonstrating the design capabilities and creativity of the new Africa. And these entrepreneurs are increasingly attracting the attention of U.S. brands.
Ethiopian footwear is on the rise. Ethiopian footwear companies do it all – fine-dress, casual and sport footwear. Because of its fine leather and commitment to top quality, Ethiopia has become a sourcing destination for international buyers looking for high-end shoes.
At the end of February, Ethiopian Leather Industries Association (ELIA) partnered with USAID COMPETE to showcase their top-quality shoes at the MAGIC Sourcing Show in Las Vegas. Positioned alongside COMPETE’s Origin Africa booth, ELIA presented their footwear to over 50 potential U.S. clients. The Multi-billion-dollar retailer Gap is interested so are Orvis and Skechers Footwear. Harbor Imports is already on board, currently sourcing over $80,000 a month in exports from Peacock Footwear, an ELIA member.
To fulfill its mission of helping African businesses take advantage of trade opportunities available under the African Growth and Opportunities Act (AGOA), COMPETE creates valuable business networking opportunities through trade shows, trade missions, business-to-business events and conferences. The MAGIC Sourcing Show and the opportunities it generated for ELIA is a perfect example of how COMPETE works.
Read more about COMPETE’s AGOA efforts.
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