Ethiopian footwear is on the rise. Ethiopian footwear companies do it all – fine-dress, casual and sport footwear. Because of its fine leather and commitment to top quality, Ethiopia has become a sourcing destination for international buyers looking for high-end shoes.
At the end of February, Ethiopian Leather Industries Association (ELIA) partnered with USAID COMPETE to showcase their top-quality shoes at the MAGIC Sourcing Show in Las Vegas. Positioned alongside COMPETE’s Origin Africa booth, ELIA presented their footwear to over 50 potential U.S. clients. The Multi-billion-dollar retailer Gap is interested so are Orvis and Skechers Footwear. Harbor Imports is already on board, currently sourcing over $80,000 a month in exports from Peacock Footwear, an ELIA member.
To fulfill its mission of helping African businesses take advantage of trade opportunities available under the African Growth and Opportunities Act (AGOA), COMPETE creates valuable business networking opportunities through trade shows, trade missions, business-to-business events and conferences. The MAGIC Sourcing Show and the opportunities it generated for ELIA is a perfect example of how COMPETE works.
Read more about COMPETE’s AGOA efforts.