ToH Portal Excites SCAA Coffee Buyers

In April, COMPETE and the African Fine Coffees Association (AFCA) launched AFCA’s newly-developed Taste of Harvest (ToH) web portal at the 24th Annual Specialty Coffee Association of America (SCAA) event in Portland, Oregon. AFCA opted to have the launch at the annual SCAA conference because it is the most important coffee event in the U.S. and draws more than 8,000 attendees from across the world, the majority of whom are roasters and retailers – target audiences for the new portal.

AFCA’s ToH program is the leading cupping competition in Eastern and Southern Africa and is held annually in seven producing countries in the region. 

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Sam Kamau ToH small

 

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East Africa Trade Hub: ToH Portal Excites SCAA Coffee Buyers

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