About Us

Who We Are

Previously known as the Competitiveness and Trade Expansion (COMPETE) program, the East Africa Trade Hub has rebranded itself in an effort to harmonize the USAID brand across the three regional trade hubs.

The Trade Hub
is a regional program intended to increase food security and economic growth in East and Central Africa. The project has three integrated components designed to:
  • Reduce barriers to regional and international trade 
  • Facilitate the efficiency and competitiveness of key value chains. 
  • Ramp up trade and investment between the United States and East Africa. 
The Trade Hub is funded by the US Agency for International Development under the East Africa region.

What We Do

The USAID East Africa Trade Hub takes an integrated approach to advance trade and economic growth and ensure food security in the region. The program builds the capacity of African firms to compete in the global marketplace and takes advantage of preferential trade opportunities under the African Growth and Opportunity Act (AGOA) and other international trade agreements. Central to the Trade Hub is an African private sector-led reform agenda.

The Trade Hub works through regional trade associations and lead firms to build the private sector’s capacity to advocate for an improved policy and trade environment. The Trade Hub works with regional economic communities such as the East African Community (EAC) to build public sector capacity to advance regional integration through harmonized policies, procedures and standards and technological improvements to support evidence based policy decision making.  Regional integration is key to fostering development of regional markets and increasing the competitiveness of African products globally.For more information, check out  our
Fact Sheet .

Issues We Work On


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East Africa Trade Hub: About Us

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