About Us

Who We Are

Previously known as the Competitiveness and Trade Expansion (COMPETE) program, the East Africa (EA) Trade Hub has rebranded itself in an effort to harmonize the USAID brand across the three regional trade hubs.

The EA Trade Hub is a regional program intended to increase food security and economic growth in East and Central Africa. The project has three integrated components designed to:

  • Reduce barriers to regional and international trade
  • Facilitate the efficiency and competitiveness of key value chains.
  • Ramp up trade and investment between the United States and East Africa.

The EA Trade Hub is funded by the US Agency for International Development under the East Africa region.

What We Do

The USAID EA Trade Hub takes an integrated approach to advance trade and economic growth and ensure food security in the region. The program builds the capacity of African firms to compete in the global marketplace and takes advantage of preferential trade opportunities under the African Growth and Opportunity Act (AGOA) and other international trade agreements. Central to the USAID EA Trade Hub  is an African private sector-led reform agenda. The USAID EA Trade Hub works through regional trade associations and lead firms to build the private sector’s capacity to advocate for an improved policy and trade environment. The EA Trade Hub works with regional economic communities such as the Common Market for East and Southern Africa (COMESA) and the East African Community (EAC) to build public sector capacity to advance regional integration through harmonized policies, procedures and standards and technological improvements to support evidence based policy decision making. Regional integration is key to fostering development of regional markets and increasing the competitiveness of African products globally. For more information, check out our  Fact Sheet.

Issues We Work On


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East Africa Trade Hub: About Us

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